Top Ecommerce Platforms for 2017

 

When it comes to picking an eCommerce platform to build your dream marketplace store, there is no one-size-fits-all option. You must weigh the heavyweights against each other to handpick the one that will serve you unconditionally.

That said, I am not demanding you do a thorough analysis of the 25+ eCommerce platforms in the market today. Instead, choose the top players; compare them on common grounds, and make a final choice.

Difficult? Let me make the task even simpler. I have done a cross-comparison of the top five eCommerce multi-vendor marketplace platforms that show huge promise for 2017. Dive into the details:

1. Magento

Magento is the market leader amidst all eCommerce platforms, with an approximately 24 percent market share. It’s been praised by eCommerce store owners for its user-friendliness, flexibility, scalability and plenty of third-party integrations for building a marketplace store. It’s available in Enterprise, Enterprise Cloud, and Community editions.

Pricing

Community Enterprise: free; Enterprise edition – US$18,000

What we like

  • Easy to set up
  • Impressive page-loading speed
  • Secured payment gateway integrations
  • Hundreds of templates

What we don’t like

  • Not very customizable
  • Hosted on its server
  • Expensive premium features

2. Shopify

Shopify is an excellent choice for those who want to launch a brand new online store of their own or want to grow their existing physical store into an online business. Their owned platform is reputed for stunning designs that can make your online store look elegant and professional. The checkout process is also vastly streamlined to facilitate quick check-outs.

Pricing

US$9 to sell through Facebook, US$179 for complete storefront and selling features.

What we like

  • Professional design templates
  • 1500+ apps in the Shopify app store
  • 24/7 support

What we don’t like

  • Transaction fee for every sales transaction unless you use Shopify payment
  • Adding integrations to your Shopify store will spike costs
  • Knowledge in Shopify’s own coding language, Liquid, is a must-have

3. BigCommerce

With its out-of-box eCommerce tools and social channel integrations, BigCommerce is an excellent platform to build an online store from scratch. Its extensions free up your time to focus on building your business, not working out the nitty-gritty of daily admin.

Pricing

Starting from US$29.95 per month

What we like

  • Social channel integrations
  • App store with bolt on tools for store productivity
  • BigCommerce Next – a mobile friendly designer theme collection with search engine optimization
  • Single admin panel for routine tasks

What we don’t like

  • Only 7 free templates to choose from
  • 100 other templates are available, but you need to sign up to see them

4. Woocommerce

Woocommerce brings to the table the combined prowess of a brilliant eCommerce platform and the powerful WordPress ecosystem – WordPress array of plugins and extensions can run literally on any website. With the same platform in the background, Woocommerce is an easy platform for any developer to optimise and tweak to build an online store.

Pricing

Free.

What we like

  • It’s free!
  • WordPress integration
  • Offers multiple marketing modes like email marketing and coupon codes.

What we don’t like

  • Lacks some essential eCommerce features
  • Works only with WordPress
  • Requires frequent premium upgrades

5. Sharetribe

Sharetribe is a marketplace-building platform that supports many marketplace themes. It strikes a high score with its inbuilt payment system, endless integrations, mobile responsiveness, content filters and custom branding functionalities.

Pricing

Starts at US$40 per month.

What we like

  • You can build a fully-functional marketplace in a day
  • Already used by 100s of successful brands
  • Open-source with MIT license. Can be tweaked endlessly for commercial & non-commercial use

What we don’t like

  • You can’t customize the store with just the features you want
  • Tweaking an existing storefront template as you like is not easy
  • You must know Ruby On Rails if you want to extend the platform

Final verdict

The truth is, it’s never possible to rank one platform and the rest as less good. Each marketplace platform listed above has its own pros and cons that make it an ideal choice for different scenarios.

Have a multi-vendor marketplace business idea to nurture? Jot down your requirements and match them against the functionalities these platforms offer to pick the right one.

Leave a Reply

Your email address will not be published. Required fields are marked *