The number of new businesses started in the United States is on the rise. However, this does not mean that all of them thrive or survive. The Bureau of Labor Statistics reports that the number of failing businesses is on the rise over the last few years, and while there may be many reasons that a company fails, a weak search engine optimization plan may be a contributing factor. If you are starting a business for the first time, there are a few SEO tips you should keep in mind as you create and build your web presence.
1. Make Time to Learn About SEO
When you first begin to build your website or recruit a web development company to create one for your business, you may be told that SEO is too complicated for the layman to understand and that you should focus on building a presence on social media instead. While it is true that some aspects of SEO can be difficult to grasp, taking the time to understand its basic concepts may benefit you as an entrepreneur, particularly when it comes to understanding keywords and page ranking.
2. Learn What Not to Do First
Many entrepreneurs make SEO mistakes that can be very damaging to their sites when they first start to build them. In some cases, these errors can be difficult to fix once they are flagged by Google. To build your website correctly from the start, learn which errors you need to avoid. This is especially important when it comes to using black hat SEO techniques, even inadvertently.
3. Find Professional Support
Because many different elements of your new business will probably require your attention as you attempt to launch, chances are you will not be able to focus on SEO every single day. As such, it may be wise to seek out a company that offers a variety of SEO services, both offsite and on. If you are launching your company on a tight budget, consider seeking out a company that includes bundled services, such as a website builder, website hosting, and marketing solutions.
4. Track Google’s Algorithm Changes
Google makes changes and updates to its algorithms as often as three to four times a year, and sometimes these shifts can affect your website’s SEO and how the page is ranked. Remaining aware of upcoming updates and what they entail can help you stay ahead of the SEO game. While tracking these changes may sound tedious, remember that being vigilant when it comes to changes to Google can mean the difference between gaining new customers and being invisible to them.
5. Try New SEO Techniques
While there are some tried and true SEO techniques that have proven to raise rankings, this does not mean you should be afraid to try new ones as well. If a third party handles your SEO, ask them whether trying new ideas is a good choice for your company. Success may depend on your current rankings and SEO situation, especially if you only launched your company recently.
Navigating the world of SEO as a new entrepreneur can be a challenge. However, keeping these tips in mind as you move forward may help increase your chances of success in the highly competitive small business market.